"Skin needs to be hydrated through every season of the year, matching your lifestyle."
Objective
Hydrate your way, leveraging occasions during weather’s seasons.
Shopper

Millennial Female
Occasion

Home
Leisure
Leisure

Away
Leisure
Leisure
Trip

Fill-in &
Stock Up
Stock Up
Recommended Channels

Large
Store
Store

Drug
Store
Store

Convenience
Retail
Retail
