Hydration Occasions are a big opportunity
Hydration, led by The Coca-Cola company portfolio, will become a routine category among Health & Wellness trips by 2020.
Health and fitness trips are top of the mind for consumers and the conversion rate is only 4%.
Shoppers do not make the connection between occasions and health and wellness trips.
Understanding target consumers
Based by research by Coca-Cola Consumer Beverage Landscape we define hydration occasions by using 3 strategic corridors
| Needs | Occasion | Cohorts |
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